Ms. Ruby Ann Kagaoan, an avid listener of 98.7 DZFE-FM wrote about the impact of the Master’s Touch FM on the drivers of the taxi she rides. The following excerpt is taken from her article originally published at www.journal.com.ph.

Several Metro Manila FM radio stations claim to be “Number 1.” One wonders how many “Number 1” slots can there be in the FM airwaves. To pound their point at being “Number 1,” the stations have station ID’s that are repeated, and repeated, and repeated, sounding like a clanging gong. The method employed for high station ID recall seems to be nothing short of brainwashing. And it can drive those unused to Metro Manila’s FM airwaves crazy! But then, a daily megadose of such station ID’s has simply become a way of life for those driving through the metropolis. It seems that drivers, of public utility vehicles in particular, cannot anymore do without the blasting programs of these radio stations….

Whenever I ride a taxi, I always politely ask the taxi driver, who is usually listening to either a blasting FM program or an AM station’s news program, which often shakes the listeners with descriptions of heinous, gory crimes, especially in the mornings, to change the station to my favorite FM radio station. Once he has settled on the road, I say, “Maari po ba na ang istasyon natin ay 98.7 sa FM?” [Can we change our station to 98.7 on FM?] Sometimes, the taxi driver asks me, “Anong istasyon ba ‘yan?” [What kind of station is that?] “Classical station, po,” I answer. “Gusto ko po ang musika don. Relaxing. Maingay po kasi yung ibang mga istasyon. Palakasan ng sigaw ang mga radio hosts.” [I like the music there. It is relaxing. The other radio stations are too noisy.

The radio hosts seem to try to outdo each other in being loud.]

Always, one-hundred percent, the taxi drivers who drive me to my destinations end up liking 98.7 DZFE. They find its music selection different and easy to the ear and mind. It is a non-commercial FM station that plays relaxing classical music and classic songs, has insightful segments, and its program hosts have the most soothing voices. True to its calm station ID, 98.7 DZFE The Master’s Touch is “the station that cares to uplift the inner man.”

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